josefinas storefront nyc

It’s official: Josefinas expands from its exclusive online address to 252 Elizabeth Street, New York. A favorite among celebrities and it-girls, and with styles that turned heads during Fashion Week, Josefinas announces the opening of its first worldwide flagship in the iconic New York neighborhood, NoLIta. The Portuguese luxury brand counted on Christian Lahoude, distinguished high-end retail architect, to bring to life its first retail space.

252 Elizabeth Street is Josefinas’ newest address. Christian Lahoude, recognized luxury retail architect, who has already designed for Gucci, Tiffany & Co., Alexander Wang and Jimmy Choo, is the creative force behind Josefinas’ first flagship. “The store speaks to the femininity of Josefinas’ world, balancing it with a young, fresh feel, while incorporating the distinctive heritage of the brand through the use of exclusively handmade design elements that speak to Portuguese craftsmanship” states Christian. Filipa Júlio, a former architect herself and Josefinas’ founder, discovered Lahoude’s work online and invited him to join the brand’s journey: “Christian introduced us to one of our ultimate dreams: our first flagship. The space symbolizes the path from dream to reality; it’s like a walk in a magical garden, where you can dream wide awake, and walk right into the real thing.”

josefinas interior

Inside pictures of Josefinas’ flagship. The store features design elements that seek inspiration in nature, all of them handcrafted by master Portuguese artisans. The central piece is a life-size,
hand-sculpted tree, crafted of copper, which symbolizes the reachable dream.

A brand led 100% by women, it’s the first Portuguese company to achieve such a goal. “From Portugal to the world; two years ago we wrote on a whiteboard in our office ‘Josefinas First Flagship: NYC 2016’. Two years have passed and we’re fulfilling our dream. Nothing is impossible, that’s for sure” stated Maria Cunha, Josefinas’ CEO and co-founder.”

Born online in 2013, it was digitally and via e-commerce that Josefinas grew worldwide. The brand has gathered more than 44,000 loyal fans on Instagram with a cult following among the fashion set. Josefinas has received the attention of celebrity fashionista Olivia Palermo, activist Gloria Steinem, hit series ‘Suits’ actress Meghan Markle, ‘Man Repeller’ a.k.a Leandra Medine, blogger Chiara Ferragni and top model Sara Sampaio.

josefinas interior

Josefinas flagship is located in the historic neighborhood of NoLIta, considered one of New York’s most authentic places: “there’s nothing like NoLIta’s vibe. It’s charming and welcoming. It’s as if you’re in a small but perfect village inside of a great city”, says Maria Cunha. Josefinas first worldwide flagship opens today, July 21, 2016. Opening hours are Monday through Saturday, 11:00 am – 7:00pm, and Sunday, 11:00 am – 6:00pm.

Physical Address: 252 Elizabeth St, New York, NY 10012
Web Address: josefinas.com

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